Free the Ocean: plastic-free swaps for the kitchen, laundry and bathroom

Shopping at Free the Ocean? See all current Free the Ocean promo codes and deals, checked regularly.

Free the Ocean is a US online shop for plastic-free living. It started in 2019 as a one-stop shop for swaps that cut down on single-use plastic, and for every product sold it funds the removal of 10 pieces of plastic from oceans and coastlines through its partners Sustainable Coastlines Hawaii and Parley for the Oceans. Shipping is carbon-neutral, according to the site.

It suits anyone trying to use less plastic without overhauling their whole home in one go. The range covers the kitchen, laundry, personal care, garden, pets and jewellery, plus a seasonal gift section with handmade ornaments and fair-trade treats. Many items are low-cost, so it's an easy place to try one swap and see if it sticks.

The homepage shows real review counts on most products, which helps you spot the tried-and-tested swaps: the dishcloth had over 1,500 reviews and the laundry strips nearly 900 when we checked. There's also an FTO Custom range of the shop's own bamboo hair brushes and plastic-free hair ties, toothpaste tablets in a jar, all-natural bath salts, organic dog treats and small-batch foods such as hot pepper jam. A new arrivals section is worth a look if you've shopped there before, and there's a Squeaky Clean section too.

What's worth a look

Here are six picks from the Free the Ocean homepage when we checked, all at full price:

The Reusable Swedish Dishcloth, at $6.95, is the shop's big seller, with more than 1,500 reviews and dozens of prints, from cardinals to sunflowers. In the laundry room, the OceanEco Laundry Detergent Strips at $16.95 for 64 loads replace a plastic jug, and the 6-Pack Dryer Balls at $42.95 are a reusable alternative to dryer sheets. The Reusable Silicone Food Savers set of five, $19.95, covers half-used fruit and vegetables in the fridge instead of plastic wrap, and the Garden in a Bag at $15.95 makes a small, easy gift.

Current offers

We don't have a Free the Ocean code to share right now. The prices we saw on the homepage cards were full price. The shop runs a Subscribe & Save option for things you buy again and again, such as laundry strips and toothpaste tablets.

How to save more

• Subscribe to repeat buys. Laundry strips and toothpaste tablets run out on a schedule, which is where Subscribe & Save makes sense.
• Start with the cheap swaps. A $6.95 dishcloth replaces a lot of paper towels, so it pays for itself quickest.
• Bundle gifts into one order. Handmade felt decorations from $12.95 and fair-trade chocolate bars at $8.95 make good stocking stuffers.

Products, prices and offers checked on the store's own website on 6 Nov 2026. Prices and stock can change.

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