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Jadu Beauty: small-batch botanical shampoo, conditioner and hair oil

Jadu makes small-batch botanical haircare in New York from family recipes, plus silk bonnets and scrunchies. Our picks ran from $39 to $78.

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A hand running a wooden comb through long brown hairJadu Beauty logo
Photo: Mariia Horobets on Unsplash
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Jadu is a New York haircare brand built on family recipes. Its founder's family made hair remedies at home from coffee beans, grains, herbs and oils, and Jadu now makes its range in small batches in New York using what it calls a slow infusion method, steeping the botanicals at low heat over time. It says its formulas use food-grade ingredients and leave out sulfates, silicones and petrochemicals, and that the range is certified cruelty-free by PETA and Leaping Bunny. Everything is unisex.

The range is small: a shampoo, a conditioner, a split ends treatment, a scalp serum and a pre-wash scalp product, plus silk scrunchies and a silk bonnet, sold on their own or in bundles. It suits people who want a short, simple routine with natural ingredients and who don't mind paying more than supermarket prices for it, including those with curly or wavy hair, which the brand mentions by name. If you're not sure where to start, the site has a 60-second quiz that points you to a product for your hair.

What's worth a look

These were on the Jadu homepage when we checked:

The shampoo and conditioner are $39.00 each, or $69.00 as a pair instead of $78.00. Jadu describes the shampoo as a scalp cleanser that clears the build-up that weighs hair down, and the conditioner as something you can use daily or leave on for longer. Split Ends Care at $49.00 is its treatment for dry, damaged ends, and can be bought with a silk scrunchie for $62.00. The silk bonnet and scrunchie set, $78.00 instead of $88.00, is meant for wearing overnight.

Natural haircare can take a little getting used to if you've been using products with silicones, which coat the hair to make it feel smooth. Give a new shampoo and conditioner a few weeks before you judge it. If you have a sensitive scalp or any skin condition, read the ingredients on each product page first, and patch test anything new. Jadu also sells a gift card, which is an easy present for someone who already uses the range.

Current offers

  • Free shipping on orders of $69 or more, which the Shampoo & Conditioner set reaches on its own.

Several bundles on the homepage were priced below the cost of buying their products one by one when we checked.

How to save more

  • Buy the shampoo and conditioner as a set: it costs $9 less than buying them separately and gets you free shipping.
  • Take the quiz before you buy so you only pay for the products your hair needs.
  • Sign up for Jadu's emails for first access to new launches, private sales and gifts with purchase.

Products, prices and offers checked on the store's own website on 7 Nov 2026. Prices and stock can change.

Ad: affiliate links. If you buy through links in this article we may earn a commission, at no cost to you. Jadu Beauty didn't pay for this article or check it before we published it. How we make money.

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