Obagi: professional-grade skincare, from moisturisers to vitamin C
Obagi is a US skincare brand with more than 35 years behind it, selling moisturisers, serums, SPF and sets direct from its own store.
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Obagi is an American skincare brand that has been around since the late 1980s and started out selling through doctors' offices and skin clinics. These days you can buy much of its range direct from its own US store, from cleansers and moisturisers to serums, sunscreen and gift sets, while some of its clinic systems are still sold through physicians. The brand is now part of Waldencast. Obagi suits people who want a more clinical, ingredient-led routine and are prepared to pay a premium price for it.
The site lets you shop by category (antioxidants, cleansers, toners, serums, moisturisers and so on), by skin concern or by collection, and there's a skin quiz if you're not sure where to start. It also runs a "Genuine Obagi" page with authorised retailers, which is worth checking if you're buying elsewhere.
What's worth a look
We've picked six everyday products from the homepage, all at their regular prices when we checked:
Hydrate Light Weightless Gel CreamA light gel-cream moisturiser.$70View at Obagi
Hydrate Luxe Ultra Moisture-Rich CreamA richer cream for drier skin.$85View at Obagi
Hydrating Facial MoisturizerObagi's everyday hydrating moisturiser.$70View at Obagi
Instantly Hydrating Facial SerumDaily Hydro-Drops hydrating facial serum.$115View at Obagi
20% Vitamin C Antioxidant SerumVitamin C serum; price varies by size.from $85View at Obagi
Mineral UV Barrier Protect Broad Spectrum SPF 40Mineral broad-spectrum SPF 40 for daytime.$65View at Obagi
Hydration is a big part of the range. The Hydrate Light Weightless Gel Cream was $70 and suits people who prefer a light texture, while the Hydrate Luxe Ultra Moisture-Rich Cream at $85 is the richer option. The Hydrating Facial Moisturizer was also $70. If you want a serum, the Instantly Hydrating Facial Serum (better known as Daily Hydro-Drops) was $115, and the 20% Vitamin C Antioxidant Serum started at $85, rising to $155 depending on the size you choose. For daytime, the Mineral UV Barrier Protect Broad Spectrum SPF 40 was $65.
Obagi also sells gift and value sets, and a build-your-own bundle option, which can be a better way to try several products than buying them one at a time.
Two more services are worth knowing about. The Physician Finder helps you locate a clinic that stocks Obagi's professional systems, which aren't all sold online, and the Skin Guide and Skincare 101 pages explain how the different product types fit into a routine. Live chat is available if you have questions about an order.
Current offers
We don't have an Obagi code to share right now. When we checked, the US store offered free shipping on orders over $165, and a Subscribe & Save option for products you use regularly. Some items are marked "Excluded from all discounts", so check the product card before you count on a promotion applying.
How to save more
- Use Subscribe & Save for products you'll reorder, such as moisturiser or SPF.
- Look at the gift and value sets and the build-your-own bundle. They're a convenient way to try several products at once, so compare the set price with the items bought singly.
- Plan your order to reach $165 for free shipping, for example by pairing a moisturiser with a serum.
Products, prices and offers checked on the store's own website on 6 Nov 2026. Prices and stock can change.
Ad: affiliate links. If you buy through links in this article we may earn a commission, at no cost to you. Obagi didn't pay for this article or check it before we published it. How we make money.
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