Smith & Bradley: American tactical, dive and field watches

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Smith & Bradley is an American watch company making tactical, dive and field watches, which its homepage says are assembled in the USA with Swiss movements. It has been around since the early 2010s and grew partly through Kickstarter, and its watches are aimed at military, law enforcement and first responders as well as collectors who like a tough, readable tool watch.

The homepage also carries news that the founders are back running the brand, and that the first watch they're bringing back is the SANS-13, with a reorder of the Black Tactical and Silverback versions under way and an upgraded dial with more Swiss Super-LumiNova.

What's worth a look

Six watches from the homepage, all at full price when we checked:

The dive watches are the biggest group. The Atlantis Blackfish Dive Watch is $349, a black tactical diver, and the Atlantis A2 Ceramic Quartz Watch, also $349, comes in several dial colours including blue, green and white. For less, the Atlantis Sport Blue Dive Watch is $249, with a white version at the same price.

The SANS-13 Silverback Tactical Watch is $295, the same as the Black Tactical SANS-13. As the homepage explains, deliveries of the new run are expected in about 45 to 60 days, so allow for that if you order one.

Field watches make the cheapest way in. The Springfield GMT Field Watch at $199 adds a second time zone, useful if you travel or work with people abroad, and the Discovery Field Watch at $99 comes in several dial colours. The Draper Quartz Men's Watch at $149 is the dressier option for everyday wear.

Good to know before you buy

Smith & Bradley's range splits into three families, which makes choosing easier: Atlantis dive watches for water and rough wear, SANS-13 tactical watches with high-visibility lume, and Springfield and Discovery field watches for everyday use. If you're buying from outside the US, the prices on the site are in US dollars, so allow for shipping and any import charges. Check the strap width and case size on each product page before you order, especially if you have slim wrists, as tool watches tend to wear large.

Current offers

We aren't listing any Smith & Bradley codes at the moment, and we didn't see a sale on the homepage when we checked. The site has a newsletter sign-up for news of new releases, including the SANS-13's return.

How to save more

• If you want a dive watch on a budget, the Atlantis Sport at $249 costs $100 less than the Blackfish and A2.
• Sign up to the newsletter before the SANS-13 run lands, as reorders of popular models can sell through.
• Read the brand's care guide on its blog to keep seals and straps in good shape for longer.

Products, prices and offers checked on the store's own website on 8 Nov 2026. Prices and stock can change.

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