AVA Haircare: argan oil shampoos, conditioners and treatments from $28
AVA Haircare makes vegan, cruelty-free haircare with argan oil, from its signature hair oil to shampoos and conditioners for smooth, curly or fine hair.
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AVA Haircare is a US haircare brand built around argan oil. Its signature product is the Smooth Treatment Hair Oil, which the brand calls "the oil that started it all", and the rest of the range grew from there: shampoos and conditioners in Smoothing, Moisture, Volume and Curl versions, a leave-in conditioner, a curl cream and a treatment masque. Every product is vegan, cruelty-free and colour-safe, and made without parabens or sulfates.
The range is small and easy to shop: pick the line that matches your hair (smoothing for frizz, moisture for dry hair, volume for fine hair, curl for curls) and pair the shampoo with its conditioner. It suits anyone fighting frizz or humidity, people with colour-treated hair, and anyone who wants a short, simple routine without hunting through a huge catalogue.
The formulas lean on argan oil throughout, and the brand lists a long string of ingredients it leaves out, including sulfates, salt, gluten, parabens and phthalates. That makes it a good fit if you've had colour done and want to keep it looking fresh, or if you simply prefer vegan products. Several of the shampoos and conditioners come in more than one size, so you can try a smaller bottle first and move up to a bigger one once you know it suits your hair. Prices are in US dollars. The homepage keeps things simple, with a best sellers section and most of the range on one page, so it's quick to find the bottle you're after when it's time to restock.
What's worth a look
These six were on AVA Haircare's homepage, with the prices shown when we checked. Where a price says "from", it's the smallest size.
Ava Haircare Smooth Treatment Hair OilIts signature argan treatment oil.$41.95View at AVA Haircare
Ava Haircare Smoothing ShampooShampoo from the line for frizzy hair.from $30.95View at AVA Haircare
Ava Haircare Moisture Leave-in ConditionerA leave-in conditioner for dry hair.$28.95View at AVA Haircare
Ava Haircare Curl CreamA styling cream for curly hair.$28.00View at AVA Haircare
Ava Haircare Nourishing Moisture Treatment MasqueA treatment masque for dry hair.$48.00View at AVA Haircare
Ava Haircare Curl ShampooSulfate-free shampoo for curly hair.$30.95View at AVA Haircare
If you only try one thing, make it the Smooth Treatment Hair Oil: the brand says its peptide-enhanced formula adds moisture and shine and locks out humidity and frizz. Curly hair has its own trio in the Curl Shampoo, Curl Conditioner and Curl Cream, and the Nourishing Moisture Treatment Masque is the one to reach for when hair needs extra care.
Current offers
We don't have a code for AVA Haircare at the moment. Short promotions do appear on its site, so check our AVA Haircare page before you buy, as we add new codes when we find them.
How to save more
- Several shampoos and conditioners are sold "from" a starting price in more than one size, so compare the sizes on each product page before you buy.
- Buy the shampoo and conditioner from the same line together, so you don't pay for a second order later.
- Watch the banner at the top of the site: AVA runs short sitewide sales from time to time.
Products, prices and offers checked on the store's own website on 6 Nov 2026. Prices and stock can change.
Ad: affiliate links. If you buy through links in this article we may earn a commission, at no cost to you. AVA Haircare didn't pay for this article or check it before we published it. How we make money.
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