GOODLUUK: Asian-fit glasses frames from $49.90

Shopping at GOODLUUK? See all current GOODLUUK promo codes and deals, checked regularly.

GOODLUUK is an online glasses shop built around Asian fit: frames designed for a lower nose bridge, higher cheekbones and a wider face, so they sit on your nose rather than sliding down or resting on your cheeks. It sells prescription eyeglasses and sunglasses for women and men, with lenses ordered online, and its blog has practical guides on finding your fit, measuring your PD and choosing a lens index. It suits anyone who has given up on glasses that pinch or slip, and anyone who wants a stylish second pair without high-street prices.

You can shop by shape (cat eye, rectangle, rimless, round, square and oval) or by collection, and the site has guides on entering your prescription and on insurance and FSA/HSA payment.

What's worth a look

Six frames from the homepage's best-selling rows, at the prices shown when we checked:

Frame prices on the homepage sat at either $49.90 or $69.90. The cat-eye frames such as FAYE and NOVA were at the lower price, while the new arrivals, including TSURU and HIKONE, and the titanium frames, such as OMOTESANDO and ITAEWON, were $69.90. These are frame prices, so check the product page for what your lenses add.

Many frames come in several colours, from tortoiseshell to gold and two-tone metal, and the names follow places in Japan, Korea and China.

If you've never bought glasses online, the site walks you through it. There are guides on how to enter your prescription, how to measure your PD (and whether you need a single or dual figure), how to choose the right frame size in a few minutes and how lens indexes such as 1.61, 1.67 and 1.74 compare. It's worth reading the low nose bridge fit checklist too, since that is exactly the problem the brand is built to solve. Sunglasses and accessories sit alongside the eyeglasses, so you can sort a spare or prescription sunglasses in the same order.

Current offers

GOODLUUK's own menu shows a ZEISS complete pair for $119 with a free frame, and a buy one, get one free offer. Our GOODLUUK page also has FIRSTGO30 for 30% off a first order, and the site offers 30% off your first pair when you join its mailing list.

How to save more

• Compare the ZEISS $119 deal with a frame plus your own lens choice. If you want branded lenses, the bundle may well be cheaper than building the pair yourself.
• Use the first-order 30% on your dearest pair, and the buy-one-get-one offer if you want glasses and sunglasses together.
• Read the fit and size guides before ordering, and measure your PD with the site's guide, to cut the chance of a remake or return.

Products, prices and offers checked on the store's own website on 6 Nov 2026. Prices and stock can change.

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