Loved01: John Legend's body care, from $12 wipes to $88 sets

Shopping at Loved01? See all current Loved01 promo codes and deals, checked regularly.

Loved01 is the body care brand started by the singer John Legend. The story on its homepage is that he'd tried everything from complicated ten-step routines to expensive luxury lines, and wanted something simpler: affordable products developed with dermatologists that fit into any routine. The brand says every formula is pH-balanced, dermatologist approved and gentle enough for sensitive skin to use daily. It's sold in dollars on its US site, and the footer says it's an A-Frame brand.

It suits anyone after a short, no-fuss routine for face and body, and people looking for a reasonably priced gift. Most single products sit between $12 and $19, and there are sets for more generous presents. Its Hand Care Duo was one of Oprah's Favorite Things in 2024, and its Soothing Wipes won Best Soothing Wipes in the 2026 Shape Beauty Awards, both of which the homepage points out.

The range covers cleansing (an exfoliating cleanser and a cream cleanser), moisture (a face and body moisturiser, a hand and body lotion, and a face and body oil), wipes in exfoliating and soothing versions, and hand care in two scents, Fresh Floral and Lavender. The homepage also lists the botanicals it uses, including rosehip oil, sea buckthorn, jojoba and coconut, and shea butter.

What's worth a look

These six were on Loved01's homepage and in stock, with the prices shown when we checked.

The Exfoliating Cleanser and the Face + Body Oil are both $19, and together they make a simple two-step routine. If you want to try the award-winning wipes, the Cleansing Wipes Duo at $24 puts the exfoliating and soothing packs together. The Every Inch Of You Is Loved set at $88 is the one to look at for a bigger gift.

Current offers

We don't have a code for Loved01 at the moment. Its site offers free shipping on orders of $50 or more. When we checked, the Hand + Body Lotion, both Hand Care Sets and the Live Like A Legend set were showing as sold out, so the stock on the gift side may change quickly in the run-up to the holidays. Check our Loved01 page before you buy, as we add new codes when we find them.

How to save more

• Join Loved01's email list: it says subscribers are the first to hear about special offers and new launches.
• Build your basket to $50 to get free shipping. Two $19 products and a pack of wipes gets you there.
• Compare the sets with single products before you buy. The Cleansing Wipes Duo is the same as buying both packs at $12 each, so it's mainly a convenience, but the larger sets are worth pricing up item by item.

Products, prices and offers checked on the store's own website on 6 Nov 2026. Prices and stock can change.

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