OBF24: HiPP and Holle formula, porridge and baby care shipped to the US

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OBF24, short for Organic Baby Food 24, is an online shop that sells European organic baby formula and baby food to families in the USA and Canada. Its range covers newborn, follow-on and toddler formula from brands such as HiPP, Holle, Kendamil, Jovie and Lebenswert, along with cereals, porridges, snacks and fruit pouches, and a bath and body section. All prices are shown in US dollars, and the site says orders arrive by insured UPS delivery with no customs fees to pay on arrival.

It suits parents who have already settled on a European formula and want a regular, predictable supply, as well as families moving their little one on to porridges and first foods.

What's worth a look

Here are six products from the formula, porridge and baby care ranges.

HiPP Dutch Stage 1 Combiotic Infant FormulaNewborn formula, 0-6 months, 800 g can$49.99 $59.99View at OBF24 Holle Stage 1 Organic Infant FormulaOrganic formula for 0-6 months, 400 g$27.99 $39.99View at OBF24 Holle Organic Infant Goat Milk Formula Stage 2Goat milk follow-on formula, 6-10 months$33.99View at OBF24 HiPP HA Stage 2 Hypoallergenic Baby FormulaHypoallergenic formula, 6-12 months, 600 g$42.99 $49.99View at OBF24 Holle Organic 3-Grain PorridgeFirst porridge from around 5 months, 250 g$9.96 $14.99View at OBF24 Weleda Baby | Calendula Baby OilCalendula oil for baby massage and skin care$14.95 $19.99View at OBF24

The HiPP Dutch Stage 1 Combiotic Infant Formula is listed for babies from birth to six months and comes in a large 800 g can, currently $49.99 against $59.99. Holle Stage 1 Organic Infant Formula covers the same age in a 400 g box, currently $27.99 against $39.99.

For older babies, the Holle Organic Infant Goat Milk Formula Stage 2 is a follow-on formula for 6 to 10 months, and the HiPP HA Stage 2 Hypoallergenic Baby Formula is listed for 6 to 12 months in a 600 g box. Each product page includes preparation steps and age guidance, which is worth reading before you order a new stage.

When it's time for first foods, the cereals and porridges section has single boxes and larger kits. The Holle Organic 3-Grain Porridge is suitable from around five months and is currently $9.96 against $14.99. In the bath and body range, Weleda's Calendula Baby Oil is $14.95 against $19.99. Several other baby care items, including the HiPP Baby Gentle range, were showing as temporarily out of stock when we checked.

Most products come in single, multi-pack and subscription options, so the price you see first is usually for one box or can. Larger multi-packs are listed on the same page, which makes it easy to compare before you add to cart.

Current offers

• Free UPS express shipping to the USA on orders from $159.99.
• Many formulas, porridges and care products currently show reduced prices against a higher crossed-out price on the site.
• Formula product pages also offer a Subscribe Now option for repeat deliveries.

How to save more

• Order formula in bulk. Four cans of HiPP Dutch Stage 1 at the current price come to $199.96, which clears the $159.99 free shipping threshold.
• Look at the porridge kits, such as the 16-box and 18-box Holle bundles, if your baby is already eating cereals regularly.
• Use the subscription option if you're buying the same formula every few weeks, so you don't run out between orders.

Products, prices and offers checked on the store's own website on 4 Nov 2026. Prices and stock can change.

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