Flower Knows: fairytale makeup, from Snow Ballet blush to gift sets

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Flower Knows is a Chinese makeup brand founded in 2016 that grew up in online cosplay communities before going international. It's best known for its packaging: palettes and compacts shaped and embossed like music boxes, cameos and trinkets, with collections built around a theme such as unicorns, swans, strawberries or a bunny garden. Its products have also been sold in the US through Urban Outfitters and Ulta Beauty, and its own site sells the whole range in dollars under the line "Live your fairytales".

It suits anyone who likes their makeup to look good on a dressing table, and it makes a good gift shop: there are hand mirrors, brushes, hair clips and a large choice of sets. The newest collection when we checked was Snow Ballet, themed around a ballerina in a music box, with a palette, blush, lip duo, highlighter, powder, eyeliner and a perfume. The brand is also marking its 10th anniversary, and its Dreamland Advent Calendar 2026 was on the homepage at $259.

Older collections are still on sale alongside the new one. The Sweetie Bear range has a six-colour palette, a dual-ended brow gel and pencil, a lip jelly and a satin blush; Bunny Garden has a cushion cream foundation and a cloud lip cream; and there's a Strawberry Cupid liquid blush and a Midsummer Fairytales cleansing balm. For gifts, the site also sells dozens of ready-made sets built around a theme, such as Frosted Swan, Mermaid Glow and Unicorn Treasure Chest, plus anniversary accessories like lace hair ties, a hair claw and a shoulder bag. Shade names are part of the fun: the Snow Ballet blush comes in shades called Snowy Strawberry, Snow Muse, Chiffon Ballet and Snow Dancer.

What's worth a look

These six were on Flower Knows' homepage at full price, with the prices shown when we checked on 6 November.

The Snow Ballet Air Blush at $26 is an easy way to try the brand, and it comes in several shades with names like Snowy Strawberry and Chiffon Ballet. If you want the full look, the Six-Color Satin Makeup Palette is $35, and the Hand Mirror makes a small gift on its own.

Current offers

New customers can get 15% off their first order at Flower Knows. When we checked, the site was also running its 10th anniversary celebration, with buy-one-get-one offers and up to 45% off customisable sets, free shipping on orders over $100, and extra gifts with Snow Ballet purchases. Some older collections, such as Sweetie Bear and Bunny Garden, were marked down too.

How to save more

• Use the 15% new-customer discount on your first order, and plan it to reach $100 for free shipping.
• Compare a set with buying the same items singly: the sets list a combined value, and several were well under that when we checked.
• For a cheap treat, the Mystery Lucky Bags started from $14.

Products, prices and offers checked on the store's own website on 6 Nov 2026. Prices and stock can change.

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